Email Mailing List and Directory of Charities and Non for Profit Organizations.

Numbers of email address records in each State. Due to constant updating, these figures may vary by up to plus or minus 5%.

Benefits of Targeted Email Marketing 

Email marketing continues to remain of the most efficient and popular marketing tools to date. Email marketing allows businesses to send the targeted customers with customized offers, based on their needs and wants. Besides this, email marketing also offers an excellent return on investment. According to a Stastics for every $1 spent on email marketing, businesses will be able to earn around $45. This translates to a whopping 4,500 percent return on investment. Besides this, there are more than 4 billion email users in the world, which presents a great potential market for sending the marketing content.

The first step for building an effective email marketing strategy is to build an email list of Charities according to the industry you want to tap into. APC lists provides an extensive industry-specific directory  Charities, which can be used to send targeted email marketing campaigns.

Advantages of using email marketing for your business

 Besides greater return on investment, email marketing can be advantageous for businesses in many other ways too. In the following section, we will cover some ways in which email marketing proves itself to be a valuable digital marketing tool.

1. Easier personalization

The differentiating factor of email marketing is that it allows businesses to personalize the marketing content according to the recipient. The customers are more likely to engage with your content if they are able to relate to it. It is as simple as that. Personalization of messages in email marketing is very east with list segmentation and merge fields. Although the open rates are around 12 to 25 percent, segmentation can help you in increasing it to around 50 percent.

2. Drives more sales

Although it would seem hard to believe, email marketing offers more benefits as compared to social media marketing. This is already evident from the return on investment stated above. It is known to offer better conversion rates and drive sales around your business. It has been found in a survey that most consumers say they have made a purchase through email marketing, while only 12.5 percent did the same through social media channels.

3. Allows automation

Email marketing can be easily automated. All you need is a mailing list of Charities to send out the marketing emails to, and you can design automated sending of emails. It has also been found that automated email marketing campaigns generate around  320% more revenue.

4. Improves SEO

Email marketing does not have direct links with search engine optimization, however, sending out targeted marketing emails can help in driving the back-link growth to your domain. This is an important factor for improving your ranking on search engines. You can enhance your SEO efforts further by using a large marketing list of Charities to send out marketing campaigns. 

5. Fastest medium to engage customers

Emails marketing is also considered to be the fastest way to engage customers, as the majority of the world population uses email actively. It has been found that around 22% of emails are opened within an hour. 

 Conclusion 

It is evident from these aforementioned points how targeted email marketing can prove to be advantageous for your businesses. Besides increasing your return on investment, it helps in establishing a direct line with the customers. To develop an effective email marketing strategy, you need to build a mailing list that includes the Email Addresses of the Charities you want to contact. If you are looking for verified and valuable email contacts for running targeted email marketing campaigns, then we are the right choice for you. To know more about our email lists, contact us today!

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